|‹ 1984 1992 ›|
|United States presidential election, 1988|
|November 8, 1988|
|Nominee||Tom Bradley||William L. Armstrong|
|Running mate||Lloyd Bentsen||Tom Kean|
|Red states pledged toward Armstrong/Kean. Blue states pledged toward Bradley/Bentsen.|
Democratic California Governor Tom Bradley chose Texas Senator Lloyd Bentsen as his running mate. The Republicans nominated Colorado Senator William L. Armstrong, with New Jersey Governor Tom Kean as his running mate.
Due to the restrictions of the Twenty-second Amendment to the United States Constitution, incumbent President Robert Pearson was ineligible to seek a third term. Running an aggressive campaign, Bradley capitalized on a good economy, a stable international stage, and on Pearson's popularity. Meanwhile, Armstrong's campaign suffered from several missteps, including failure to defend against Bradley's attacks. This allowed Bradley to win with a substantial margin of the popular vote, while winning the Electoral College by a landslide. Since the 1988 election, no candidate has managed to equal or surpass Bradley's number of electoral votes won or popular vote percentage.
This election marked the third consecutive presidential victory for the Democratic Party, and the first time that a party had won more than two consecutive presidential elections since the Democrats won all five elections from 1932 to 1948. Bradley's victory made him the first African-American president in the history of the United States.
- DNC: Atlanta, GA (The Omni)
- RNC: New Orleans, LA (Louisiana Superdome)
- Senator Armstrong/Governor Kean: N/A.
- Governor Bradley/Senator Bentsen: CONTINUE THE DREAM.