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The United States presidential election of 1964 was the 45th quadrennial presidential election. It was held on Tuesday, November 3, 1964. The Republican nominee, incumbent President Richard Nixon was reelected in a landslide over Democratic nominee Senator Hubert Humphrey.
Richard Nixon had been elected narrowly in 1960, failing to obtain a majority of the popular vote. However Nixon had high approval ratings, particularly after the successful Bay of Pigs invasion in 1961. The attempt on his life in September 1964 further boosted his popularity, and Nixon led in all the pre-election polls.
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