|Nominee||Barry Goldwater||Hubert Humphrey|
|Running Mate||Spiro Agnew||George McGovern|
The democratic primary was a tough race between moderates, liberals and conservatives within the democratic party. The party wanted to avoid what happened in '68 and wanted a strong, respectable moderate candidate. However the democratic party soon found itself facing the same problem it had faced for over a century. The south wouldn't support a northern liberal, the north wouldn't support a southern conservative and neither wanted to make a compromise with the other. If the party did choose a moderate the chances were he'd be too moderate to take on Goldwater.