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The WB Television Network (commonly shortened to The WB and short for Warner Bros.) is an American television network that was first launched on broadcast television on January 11, 1995 as a joint venture between the Warner Bros. Entertainment division of Time Warner and the Tribune Broadcasting subsidiary of the Tribune Company, with the former acting as controlling partner. The network principally airs programs targeting teenagers and young adults between the ages of 12 and 35, with the exception of its Saturday morning program block, Kids' WB, which is geared toward children ages 7 to 14.