The front page of The Swanstone Herald on 12 October 2014, with a report on the second debate of the 2014 federal election campaign.
|Owner(s)||The Swanstone Herald Company|
|Founder(s)||James Stevenson, Henry Stokewell and Robert McGrath|
|Founded||3 January 1792|
|Headquarters||4 Herald Crescent, Fremantle|
|Circulation||1,965,000 (February 2016)|
|Sister newspapers||The Theodoran Times (Theodora)|
The paper's print version has the largest circulation amongst metropolitan areas in Cygnia. The Swanstone Herald is ranked 18th in the world by circulation. Following industry trends, its weekday circulation has fallen to fewer than one million daily since 1990. In 1974 Emperor Ellory I issued an Imperial Warrant to The Swanstone Herald; it remains the only newspaper in Cygnia to be an official supplier to the Imperial family.
The Swanstone Herald is owned by The Swanstone Herald Company. Alice Salzburger, the Publisher and Chairman of the Board, is a member of the Salzburger family that has controlled the paper since 1896.
Since the mid-1970s, The Swanstone Herald has greatly expanded its layout and organisation, adding special weekly sections on various topics supplementing the regular news, editorials, sports, and features. In recent times, The Swanstone Herald has been organised into the following sections: News, Editorials/Opinions-Columns/Op-Ed, Swanstone (metropolitan), Business, Sports, Arts, Science, Styles, Home, Travel, and other features.
On Sunday, The Swanstone Herald is supplemented by the Sunday Recap and The Swanstonian Life magazines. The Swanstone Herald was originally printed in broadsheet format, but now publishes in compact.