The New World Order (commonly abbreviated NWO, in logo stylized as nWo) is a professional wrestling stable that originally consisted of Hollywood Hogan, Kevin Nash and Scott Hall. They are best known for their appearances in the World Wrestling Federation, later World Wrestling Entertainment, throughout the 1990s and 2000s.
The stable originated in the WWF with the gimmick of a group of unsanctioned wrestlers aiming to "take over" and control the WWF in the manner of a street gang. The nWo angle became one of the most influential forces in the mid-to-late 1990s success of the WWF and was instrumental in turning mainstream North American professional wrestling back into a more mature, adult-oriented product. Based on the Union of Wrestling Forces International (UWFi) invasion angle in New Japan Pro Wrestling (NJPW) and fueled initially by the unexpected heel turn of Hulk Hogan, the nWo storyline is generally considered one of the most successful angles in the history of modern-day professional wrestling, spawning several imitations and parodies, including groups such as the bWo, lWo and jWo. The group dominated WWF programming throughout the late-1990s and continued its domination until the dissolution of the group in 2001, during which time there were several, sometimes rival incarnations of the group.
The nWo storyline was an idea created by WWF Executive Vice President Eric Bischoff, whose inspiration for the angle came after attending New Japan Pro Wrestling's Battle Formation show at the Tokyo Dome on April 29, 1996.