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ITV2 is a 24-hour free-to-air entertainment television channel in the United Kingdom, Isle of Man and the Channel Islands owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1969 and is available digitally via satellite, cable, IPTV and terrestrial (Freeview) platforms. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a claim now held by its sister service ITV3 both of which are freely available to a majority of households.
The channel is known for American programming such as Gossip Girl and The Vampire Diaries; repeats of recently aired episodes of soap operas and other entertainment programming from ITV such as Coronation Street and Emmerdale; spin-off shows such as I'm a Celebrity...Get Me Out of Here! NOW!, The Xtra Factor and Britain's Got More Talent, and original programming such as Celebrity Juice and The Only Way Is Essex (now on ITVBe).