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The irrepressible co-founder of Sony built the company into a global power by combining clever products, innovative design, and potent brand marketing. A stroke disabled Morita in 1993. His duties shifted to Norio Ohga, and then to Nobuyuki Idei, whose tenure is better remembered for failed restructurings than brilliant product launches. Morita might not have done any better. He barely had a chance to glimpse the wave of globalization that ultimately crushed Idei. Once rivals such as Samsung, Nokia, and Microsoft hit their stride in the consumer electronics markets where Sony shined, even Morita's energy and talent might not have been enough to assure clear sailing.